Rap International » Again, objectors are straining for s

In order to skillfully sell your product line Washington Redskins T-Shirts , whether it's digital cameras or houses, your staff needs to know the products' features, inside and out. They need to know how a camera operates, what special features it has, the number of pixels; real estate agents need to know the square footage of the house Washington Redskins Hoodie , the school district it's in, the amount of land involved, and so on.


But the features of a particular product are not necessarily going to be the main selling points. While you always have some customers interested in the technical details of a digital camera, or the specifics of a piece of real estate, you're probably going to sell the product based on the benefits it offers to the buyer.


For instance Customized Redskins Jersey , with a digital camera, you can talk to a customer about the number of pixels it has, or you can say, "This camera takes really sharp, clear pictures Cheap Redskins Jersey , so that if you get a really great picture of your grandkids, you can get it blown up really large, and it'll still be sharp!" Instead of selling a camera's autofocus features, you can say, "If you see a really cute shot of your grandkids (or your dog Wes Martin Redskins Jersey , or your grandkids and your dog), you can take it quickly without having to stop to focus the camera." A residential home can have a great view, a really comfortable, easy to use kitchen, a big living room "with lots of room for parties and family get-togethers." It can be only one block from the local elementary school or park Bryce Love Redskins Jersey , or from the most popular supermarket - convenience is a great benefit.


Appealing to emotions can be an effective sales technique: "This dress will make you look sexy"; "feel the power as you drive this sports car"; "this music will evoke a feeling of peacefulness". Even bringing up a potential problem that evokes fear, and then solving it, can promote sales. "Burning wood can result in dangerous chimney fires; burning this special log will protect you from this."


In sales meetings, don't confine yourself to covering sales stats and the technical aspects of new products; hold brainstorming sessions and have the members of your sales staff come up with benefits of each product. Since each staff member comes with a different personal background and unique experiences, you'll undoubtedly end up with a wealth of benefits and a variety of different approaches to attach to your products.


Don't forget demographics; selling a digital camera to a teenager involves different benefits than selling the same camera to a 70-year-old grandma. But don't make assumptions about the teenager or the grandma; the teenager might want the camera to take photos of the handbags she's designed for sale on eBay; the grandma may be the local Annie Leibovitz and know a lot more about photography than you ever will.


Make sure your staff develops the habit of listening to your customers; they'll tell your staff what benefits they want from your product. You'll be able to match product to customer and Terry McLaurin Redskins Jersey , perhaps best of all, you'll get to know your customer's needs in a way that helps you develop a long-term business relationship.


Americans are turning into monumental bores ? getting their noses out of joint over a myriad of trivial offenses. This being so, I hereby exercise the privilege on behalf of some really big disses.


Heading the list of self-induced heartburns is the display of the Confederate flag. Professional black racists, including those elected to high office, have turned American history into propaganda hatred.


The Confederate flag does not represent perpetuation of slavery. The Civil War was not fought over slavery Montez Sweat Redskins Jersey , though it was propaganda for both sides.


The War Between the States was fought over the right of states to enact laws not reserved to the national government. Slavery was an abhorrent world-wide institution that needed to be eradicated. It still exists today in parts of Africa with little objection.


Part of the problem in ante-bellum South was that slavery was becoming less relevant to the economy.


President Lincoln's Emancipation Proclamation freed only southern slaves. Less than 2 percent of the soldiers who fought for the Confederacy owned slaves.


The Confederate flag represents a southern heritage of passion for state rights vs. federal dictate. A case can be made that state rights should be subservient to centralized government. But this is an historical issue different from that of personal affront.


If all historical traces of slavery are obliterated, memory of the valiant struggle to ?over come? will fade away.


A similar ideological myopia is nurtured by those protesting the Pledge of Allegiance because it contains the words: ?under God.?


The latest jackassery is that of the 9th U.S. Circuit Court of Appeals in California holding for a professed atheist. He contends his 8-year-old daughter -- who does not live with him but with his divorced wife ? should not be subjected to hearing the words ?under God? recited daily in public schools.


The matter is being appealed to the U.S. Supreme Court. In the meantime, the Pledge is banned in the 9th District. Ten million children in nine states are shielded from the ?offensive words.? Rule of majority has been sundered by minority complaints.


Other objections to offensive words are catered by eliminating references to ?Indians? in names of athletic teams.


Again, objectors are straining for something to complain about.


Sport teams use Indian sobriquets to portray va