Question 1 The technology-driven world has influenced fan behavior in unexpected ways. Ketchum can use this platform to increase engagement with the 7 Fund and UNICEF鈥檚 work with children globally. It is possible to use data to increase ticket sales and fan engagement. Today鈥檚 fans expect interaction with sports teams they support. Interaction necessitates teams to commit additional resources to marketing efforts. The effectiveness of these activities can equally be measured using ticket sales as fans engagement drives ticket sales. The more fans feel connected to their favorite players and teams Baratas Mujer Nike Air Max 97 Ultra Grises Obsidian , the more they are likely to purchase tickets. Ketchum can then use fan engagement as part of their quest to fill the stadium. For instance, Ketchum can collect fan data from as many touch-points to feed their database. Such data can be collected from social media, third-party vendors and previous ticket sales databases to review demographic characteristics of fans. Then Mujer Nike Air Max 97 Blancas Baratas , Ketchum can create a comprehensive picture of the average soccer ticket buyer. By understanding the current ticket buyers, it is possible to enact one-to-one marketing strategies to build fan loyalty and engagement with the team. In addition to target marketing, Ketchum can pledge the percentage of the amount to be used towards the UNICEF course. Ketchum will ultimately increase engagement and ticket sales. Thus Hombre Nike Air Max 97 Doradas Amarillo En línea , fan data can yield useful insights that can drive successful marketing campaigns. Question 2 The desired outcome is to produce integrated media impact surrounding the soccer experience. The strategy can involve different media platforms including team website, social media, traditional mass media and game-day catalogues. Social media including Twitter and Facebook may serve as a strategic platform to control fan management. Special offers and Pre-game promotions on these networks can be availed to followers with special code to gain access to pre-game speeches by team members Comprar Nike Air Max 97 OG Plata Bullet , sponsor lounge and stadium club level. Another opportunity is the use of best pre-game photo where the winner receives a seat visit by a prominent team member of his choice. This can be shown on video screens in the stadium to promote fan equity. Social media has proved itself to be an effective tool to help drive TV viewership as well as forge connections between teams and leagues and their fans, sell tickets and merchandise and boost fan interaction. However, there is not a one-size-fits-all approach to effectively leverage social media. Rather Hombre Nike Air Vapormax Flyknit KPU Azules Comprar , many different strategies can often be applied in collaboration with traditional media extensions. Content is also key to the success of social media campaign. Relevant content with catchy headline should be used to satisfy both search engines and the people using them. Search terms and keywords should be included to ensure that search engine crawlers will find the text, index it and rank it. Social signals such as tweets and likes give search engines a human indication that a page contains important information. Secondly, another effective strategy is the use of communication tools and instant messaging techniques to provide fans with the most recent match news. Interviews with fan representatives outside and inside the stadium Comprar Hombre Nike Air VaporMax Plus Negras , special offers from sponsors and stadium food or drink specials can be conducted to enhance the game experience for several stakeholder groups. For instance, to attract families, it may be important to arrange pre-game contests and parties inside or around the stadium before the game. Such may include 鈥榝un zone鈥?involving kid-focused activities Mujer Nike Air Max TN Rosa Blancas Baratas , sponsor activation, contests, music Hombre Nike Air Max TN Negras Verdes Comprar , sampling and lotteries. These activities increase media engagement.
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