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Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers.


But getting search engine traffic is only one of the first steps to the doorway of incoming success. While getting top search engine rankings will open the floodgates of targeted traffic Chris Taylor Jersey , all this traffic is useless if your website visitors don't take any action be it a subscription to your newsletter, a purchase of your products or your affiliate products or any other action.


To capitalize on your search engine traffic, you need to be able to convert those visits into at least one action. Of course, not all your visitors will do anything on your website apart reading any valuable content you might have or download any free stuff. This is also a good way to get repeat visitors which can lead to an action in the future.


Now is the time to concentrate on your website conversion strategies which will be very crucial for success. In fact this is the second most important aspect of Internet marketing after getting the initial traffic.


The formula is as follows:


=> Targeted Traffic: Good Conversion: SalesLeadsSubscribers


Here are 2 powerful ways to capitalize on your search engine traffic:


(1) Your Website Design Layout


Website design which does not seem that important is extremely crucial to get success on the Internet.


Consider this Jackie Robinson Jersey , you visit a site which is very unprofessional with flashing graphics, poor navigation, slow loading time, getting you confused and gives you a feeling of mistrust. Your only action would be to click on the "Close" button at the top of your browser. Now this site has already lost a potential customer or subscriber.


Or you visit a professional site this time Mike Piazza Jersey , but you don't really know what to do on the site. The reason is that the person who has designed the site has not taken into consideration the visitors like what he or she wants them to do once they arrive on their homepage or any other pages. Each page on your site must have an objective.


So one of the things that you need to do is to ensure that your site is as professional as can be ie has a friendly navigation menu, fast loading and avoid unnecessary graphics where possible.